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"Logic will get you from A to B. Imagination will take you everywhere." ~ Albert Einstein


Our Why

We are here to catalyze transformation and inspire humanity to rise to its true potential so that, together, we can create a more regenerative, resilient and equitable world in which all life thrives.

Our Unique Value

In Nature, healthy soil supports clean air and water, sequesters carbon, maximizes biodiversity and provides nutrient-dense food. It is the foundation for life on earth.

We help our clients build the “healthy soil” that supports them in realizing their true potential and experiencing joy, prosperity and well-being in their lives, organizations and communities. 


After the caterpillar has disintegrated into a liquid state within the chrysalis, a completely new type of cell appears. These new cells, called "imaginal" cells, are seeds of pure potential and hold the ingredients for transformation.


​As more and more imaginal cells come forth, they begin to cluster and form new body parts. It is these new cells that survive the metamorphosis and, ultimately, a butterfly emerges.

Are you ready to be Imaginal in your life, your organization, or your community?

Our Approach

The caterpillar’s metamorphosis into the butterfly requires it to give up its bodily form. Fortunately, this is not the case for humans. Stepping into our imaginal selves only calls upon us to move beyond the old beliefs, patterns and limitations that prevent us from expressing our highest potential. It calls for an evolution of our consciousness – the source of all creation.

We’ve developed a unique framework that helps us reconnect with our true nature and the world around us, bring our unique brilliance into the world, consciously move into action, and carry the wisdom gained from experience into each new cycle of creation. To this, we add a diverse collection of practical tools and proven methodologies that help land desired outcomes and impact.

Being Imaginal’s Consciousness-Centered Design™ Framework is the foundation of our work. It acts as a catalyst for realizing potential, innovation and transformation. The framework can be applied to individuals, organizations and communities, and adapted to any process of ideation and creation.


From understanding ourselves, to the environment in which we are living, creating, and operating, it is critical that we continuously expand upon our ability to be consciously awake and aware.

Our Ethos

  • We recognize that we are all deeply connected…to one another and to our planet

  • We understand who we truly are, the unique gifts and talents we each have to offer, and support one another in living at our highest potential

  • We see our similarities, and honor and appreciate our differences

  • Competition ("mine") and profit at any cost are no longer the focus of our endeavors

  • Co-creation ("ours") and prosperity for all drive our creativity

  • Our dreams and visions are sacred, and our life’s work is learning how to translate them into an experience of life that reflects the truth of who we are

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